Develop and execute comprehensive B2B digital marketing strategies to achieve lead generation, conversion, and business growth targets.
Conduct market research and competitive analysis to identify opportunities and trends in the B2B edutech market.
Collaborate with the Marketing and B2B team to align marketing strategies with lead generation targets.
Manage and optimize digital marketing campaigns across various channels, such as LinkedIn, email marketing, SEO/SEM, content marketing, and paid advertising, along with Marketing and B2B team.
Create and curate relevant and engaging content for the B2B target audience, such as blog articles, social media posts, and videos.
Develop and manage lead nurturing campaigns to increase engagement and lead conversion.
Monitor and analyze campaign performance regularly, providing reports and recommendations for improvement.
Provide data-driven insights and recommendations to improve campaign effectiveness.
Requirements:
Minimum 1-2 years of experience in B2B digital marketing, preferably in the digital service industry.
Strong understanding of B2B digital marketing concepts and strategies.
Proficiency in various digital marketing channels, such as LinkedIn, email marketing, SEO/SEM, content marketing, and paid advertising.
Excellent writing and communication skills, and the ability to create engaging and relevant content for the B2B target audience.
Ability to work independently and as part of a team, and possess strong problem-solving skills.
Experience in lead generation and lead nurturing.
Creative, innovative, and results-oriented.
Ability to work in a dynamic and fast-paced environment.
